Tuesday, May 08, 2012

Update on Indian SMS Regulations

Indian flag
As you may know, SMS regulations in India were changed in September 2011 to involve strict new laws on what types of messaging are allowed and at what times they are permitted to be sent (information on these regulations can be found here on the 2sms blog.)

We have since been updated that further to the original regulations, Indian networks are now rejecting any messages sent between 21:00 and 09:00 Indian Standard Time (16:30-04:30 British Summer Time.) Any messages sent to the networks between these times would fail rather than simply being delayed.

As a result 2sms has implemented a queuing system for our customers which will collect any traffic going to Indian mobile phones between these hours until the networks reopen at 9am IST. This means that your messages will not be delivered immediately if they are submitted during this time period, but will be sent later. While we understand this is less than ideal, unfortunately our hands are tied by the Indian government’s legal requirements.

If you have any questions about this or any other 2sms service please get in touch with our Sales and Support Team on 0800 65 222 77 or email support@2sms.com.

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