Monday, May 24, 2010

2sms is re-certified for ISO/IEC 27001 by SGS, an Accredited ISO auditor.

2sms has been re-certified for ISO/IEC 27001 by SGS, an Accredited ISO auditor. This triennial certification confirms continuous 2sms ISO27001 certification since 2007.

Information Security is important to 2sms because it is vital to our customers. 2sms has invested in a Information Secuirty Management System, and is subject to bi-annual audits by an external Accredited auditor. 2sms was the first SMS provider to be certified for ISO27001.

ISO/IEC 27001 aims to ensure that adequate controls addressing confidentiality, integrity and availability of information are in place to safeguard the information of 'interested parties'. These include customers, employees, trading partners and the needs of society in general.

Unprotected systems are vulnerable to computer-assisted fraud, sabotage and viruses. Breaches in information security can allow vital information to be accessed, stolen, corrupted or lost. How confident are you that you have the appropriate controls and procedures in place to avoid such incidents?

Tuesday, May 11, 2010

MobileActive Licenses 2sms Corporate SMS Platform for Aus and NZ Markets

ASX / Media Release
11 May 2010

MobileActive Licenses UK Corporate SMS Platform for Aus and NZ Markets

Key Points

• MobileActive’s Mobile Embrace has entered into a licensing
agreement with UK (2sms) to offer its corporate SMS
platform in Australia and New Zealand

• MobileActive will work with 2sms to extend services across its
approx. 1,500 UK and US client base where there is a presence in
Australia or New Zealand

• Certified and flexible technology enables rapid deployment

MobileActive Limited (ASX: MBA), Australia’s leading independent mobile phone
entertainment content and services company, today announced that its Mobile
Embrace (Business-to-Business) division has entered into a licensing agreement
with UK corporate mobile solutions provider ( a Microsoft Gold Partner)
to offer its corporate SMS messaging platform in Australia and New Zealand.
Currently 2sms has approximately 1,500 UK and US clients utilising the platform
including Unilever, Dyson, Zurich Financial Services, National Australia Bank and
Tetrapak. Mobile Embrace and 2sms will work together to extend services across
the 2sms client base where they have a presence in Australia or New Zealand as
well as opening new client channels.

The corporate SMS platform, which compliments the existing MobileActive
infrastructure Mobile Embrace offers to clients, is ISO27001 certified and has a full
range of plug-ins that enable rapid integration to the existing infrastructure of
many major businesses including Microsoft Office, Lotus Notes,,
IBM Websphere, Oracle and Facebook. Chief Executive Officer Tim King said; “We believe the combination of
our UK and US proven technology and MobileActive’s infrastructure and expertise
will deliver outstanding SMS business solutions to corporate Australia”.
MobileActive Chief Executive Officer Chris Thorpe said this is a strong addition to
Mobile Embrace’s market offering that includes branded mobile content
development, hosting and delivery, billing, mobile marketing and mobile
membership and loyalty services.

“Businesses are now more aware of the advantage of the anywhere, anytime
accessibility of mobile messaging as a powerful business communication tool. The
stand-out quality, flexibility and track record of the 2sms corporate SMS platform
enables our Mobile Embrace division to deliver that advantage to clients at the
highest level,” said Mr Thorpe.

MobileActive’s fledgling Mobile Embrace division (Business-to-Business) sits
alongside its Mobile Entertainment Retail division (MER), and RingRing Studios (inhouse
mobile content production, licensing and distribution) units.
About MobileActive Limited

MobileActive Limited (ASX: MBA) is Australia’s leading independent mobile phone
entertainment, content and services company across business to consumer, business to
business and production and licensing.

The company builds brands, customer value and loyalty through mobile entertainment for its
customers, and the customers of its business partners utilising its core Digital Asset
Management, Digital Media Merchandising and Mobile Membership Services infrastructure.
The company develops, aggregates, markets and distributes a large and diverse range of
mobile phone entertainment and services including content such as games, video, music,
graphics, information and applications and services including loyalty and reward, user
generated content, quiz and challenge, mobile marketing and social networking systems.
MobileActive operates three divisions: Mobile Entertainment Retail MER – direct to
consumer marketing and distribution; Mobile Embrace – B2B services; RingRing Studios
- in-house mobile content production and global inbound and outbound licensing and

For more information see or

Neil Wiles
Managing Director
MobileActive Limited
(02) 9360 3385

Media Enquiries
Mitchell Hume
(02) 8284-9910

About is a private company, headquartered in London, with offices in Cranfield near
Milton Keynes in England and near Washington and Chicago in USA. Incorporated in 1996,
the company has been delivering business text message solutions since 2000 and currently
has over 1,500 corporate customers across the UK and USA. is a customer centric, business communications solution provider. The end to end
service integrity we provide, allows our business clients to send mission-critical information
and messages securely, simply, reliably and quickly – to staff, customers or any other
audience of their choice. Our global capability facilitates multiple delivery methods and
reaches all the major mobile networks.

Potential purchasers of an SMS service seek security, privacy and traceability when sending
out text messages, which is exactly what we provide. At, we believe we have
achieved a winning combination of technical excellence and innovation with an extraordinary
passion for flexible, personally delivered customer service.

For more information see /

Tim King
Managing Director Limited
(02) 8014 4576