CTIA SmartBrief report on Purdue University SMS test

Antonio Villacorta (Antonio.Villacorta@2sms.com) thought you might be interested in checking out an excerpt from CTIA SmartBrief.

http://www.smartbrief.com/news/CTIA/storyDetails.jsp?issueid=1ED6B0E4-FAF8-40E3-A039-19160D6158FE&copyid=E3BA288A-CCEE-4569-B2D1-9C3766C4D4FC

Purdue uses text messages to notify students
Researchers at Purdue University recently completed an experiment to see how effective text messages were as a means of widespread notification. The test found that on average it took seven minutes to send out approximately 10,000 notifications, with only 30 participants not receiving the message. In 2006, the number of text messages sent increased 95% to about 158 billion, according to CTIA-The Wireless Association®. Indianapolis Star, The (9/25)

http://www.indystar.com/apps/pbcs.dll/article?AID=/20070925/LOCAL/709250405/-1/LOCAL17

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